This was the second iteration of Web Candy's brand identity and site design. Brands participate in a world to which they are subject to competition and trends. Brand creation really marks the start of what is ultimately an epic and challenging journey. To be successful, a brand must constantly walk a fine line between sustaining its relevance and delivering meaningful/impactful experiences against an ever evolving backdrop of changing user preferences and priorities. Brand identity is a live and advancing entity and one in which the brand is continually being tested, validated and re-evaluated. I designed and developed a responsive website to showcase my full service offering of multimedia solutions with an emphasis on how design thinking, methods and deliverables were used to solve user problems.
WEB CANDYLegacy Branding & Site Design
This was the second iteration of Web Candy's brand identity and site design. Brands participate in a world to which they are subject to competition and trends. Brand creation really marks the start of what is ultimately an epic and challenging journey. To be successful, a brand must constantly walk a fine line between sustaining its relevance and delivering meaningful/impactful experiences against an ever evolving backdrop of changing user preferences and priorities. Brand identity is a live and advancing entity and one in which the brand is continually being tested, validated and re-evaluated. I designed and developed a responsive website to showcase my full service offering of multimedia solutions with an emphasis on how design thinking, methods and deliverables were used to solve user problems.
